19-year-old aims to make her beauty mark in Broome County

New YorkBusinessCommunity Art
Collaborator: Rahkiya "Rocky" Brown
Published: 09/29/2021, 6:36 PM
Edited: 09/30/2021, 4:22 PM

Photo Courtesy: Cassandra Leigh Photography

(BINGHAMTON, N.Y.) As Broome County continues to overflow with rising entrepreneurs, one 19-year-old is looking to make her mark in the cosmetology industry. 

Elaina Ervin is a hair stylist and makeup artist who recently launched her own beauty brand “Laina’s Looks”. 

Setting herself apart, Ervin not only offers hair and make-up services, but she also offers products and instruction for customers to do their own make-up at home. 

While still in cosmetology school, Ervin says she plans to expand her brand upon graduation. 

“In the future, I hope to turn Laina’s Looks into a salon that will offer makeup, styling, braiding, coloring, massage, and nail services," Ervin said. "It will basically be a one stop shop!” 

She told VNN she chose purple as her brand color in honor of her mother, who passed away when Ervin was just 14 years old. 

“Everything I do in my business is for her," Ervin said.

Laina’s Looks is now booking female and male clients. You can book your appointment and inquire about services and products on their Facebook page.

Ervin is also looking for brand ambassadors with a healthy social media following to model her looks in an upcoming fall photoshoot. Message her for details. 


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